Ilume Aura, H13 HEPA Air Purifier | See What You Breathe
90-Night Risk-Free Trial, sleep on it, literally •Free 2-Day Shipping •Subscribe & Save 10%
Ilume Aura · Flagship H13 HEPA Purifier

Finally, air you can see working.

A real-time ring turns from red to green as your room clears, so you're not trusting a humming box, you're watching it work.

★★★★★ Early-access rated · reviews rolling in H13 HEPA
  • ✓ Captures 99.97% of particles down to 0.3 microns, dust, dander, pollen, smoke
  • ✓ True dark mode + auto-mode that keeps working with the lights off
  • ✓ Works with Alexa, Google Home & Apple HomeKit
  • ✓ A real-time color ring shows you the air clearing
$409 $449 Save $40
+ Premium filter — $58 every 6 months, skip anytime
Finish — White
How many rooms?
Most multi-room homes choose 2 units.
Filter & plan
Subscribe & Save 10%Auto-ships every 6 months · skip or cancel anytime $58/delivery
One-time purchaseShips once · no commitment $70
📦 Delivered every 6 months · skip or cancel anytime
Add a year of clean air
90 nights, risk-free. If it's not for you, send it back, we pay return shipping. No restocking fees, no asterisks.
✓ 90-night trial ✓ Free 2-day shipping ✓ 2-year warranty ✓ HSA/FSA eligible
99.97%
particles ≥0.3µm captured
24 dB
whisper-quiet sleep mode*
500+ sq ft
bedroom · office · nursery
90 nights
risk-free, we pay returns
Why Aura

Everything a purifier should do,
and the things most forget.

Built around the moments that actually matter in a home: sleep, air you can trust, and never thinking about it again.

See it working

A ring that turns green when your air clears.

Air purifying is invisible, so we made it visible. A real-time sensor reads the room and a 5-color ring shifts from red to a calm green as it cleans. Watching it turn green the first night is the moment you believe it.

The activation moment
Air-quality ring cycling red to green
The Ilume Promise

90 nights to fall in love.

Try it in your own bedroom for 90 nights. Not for you? Send it back, we pay return shipping. Backed by a 2-year warranty.

Risk-free
Ilume Aura with smart-home control
Hands-free

Your whole home, by voice.

Alexa, Google Home and Apple HomeKit, all three. "Set the bedroom to Sleep" just works.*

Alexa · Google · HomeKit
Ilume Aura in a dark bedroom
Sleep-first

Quiet enough to sleep through.

Tuned to ~24 dB on Sleep mode* with true blackout dark mode. A sleep-tuned sound profile is in development.

True dark mode
Clean vs used H13 filter
The trust foundation

H13 HEPA, the real thing.

Captures 99.97% of particles down to 0.3 microns. Independent Asthma & Allergy certification in progress.

99.97% @ 0.3µm
Filter subscription delivery
Never think about it

Fresh filters, on autopilot.

Filters auto-ship every 6 months at 10% off, skip or swap anytime, so you never run a dirty filter.

Subscribe & save
Ilume Aura in Oak finish
Room-worthy

Three finishes that fit in.

Seamless matte panels in White, Graphite and Oak. It reads as furniture, not an appliance, so it stays out where it works.

White · Graphite · Oak
Smart spend

HSA/FSA eligible.

Clean air is a health expense, so you can often pay with pre-tax dollars. We provide an itemized receipt.

Pre-tax friendly
Ilume Aura air-quality ring cycling from red to green
See what you breathe

From red to green,
right in front of you.

Most purifiers ask for faith. Aura shows you proof. The ring reads your room in real time and changes color as the air clears, no app required, no guessing.

That first night you watch it turn green is the moment it stops being an appliance and starts being part of the room.

Poor
Fair
Moderate
Excellent
Built for the bedroom

Total darkness.
Constant clean air.

The #1 reason people unplug a purifier at night is the light. So Sleep mode goes to zero light emission, pure black, while the sensor keeps reading and the fan keeps cleaning.

  • ✓ Dim or fully black out the ring from the Ilume Air app
  • ✓ Auto-mode never stops, even with the display off
  • ✓ In-app sleep timer and weekly schedule
  • ✓ ~24 dB on Sleep mode*, quieter than a whisper
Ilume Aura on a nightstand in a dark, restful bedroom
A used H13 HEPA filter darkened with captured dust beside a clean one
The proof is in the filter

Everything it caught
is what you'd have breathed.

H13 HEPA captures 99.97% of particles down to 0.3 microns, dust, pollen, pet dander, smoke and more. Pull the filter at six months and you see exactly what your lungs didn't have to deal with.

  • ✓ Washable pre-filter catches hair & lint
  • ✓ Separate carbon layer (Premium) for odor & smoke
  • ✓ Independent Asthma & Allergy certification in progress
The part you'll forget about (in a good way)

Clean air is a habit,
not a chore.

A purifier is only as good as its filter — so we make replacing it effortless. Pick your tier and fresh filters arrive every six months at 10% off. Pause, skip, or swap from Standard to Premium anytime.

Standard

$45 / 6 mo

H13 HEPA for dust, dander, pollen and allergens.

Premium

$58 / 6 mo

Adds an activated-carbon layer for odor, smoke and pet smell.

Ilume filter subscription delivery box
The complete offer

Everything you get for $467.

One simple purchase, with a filter plan that fits your home and 90 nights to be sure.

Ilume Aura H13 HEPA purifier$409
Premium replacement filter · every 6 months$70 $58
Ilume Air app · Alexa · Google · HomeKitIncluded
Free 2-day shipping$25 Free
90-night trial + 2-year warrantyIncluded
Total value$504
Your price today$467
Risk-free

Try it for 90 nights, then decide.

Set up Ilume Aura in your own bedroom and let it run. If you're not breathing easier, send it back and we'll cover the return shipping. Every Aura is backed by a 2-year warranty, with replacement filters that arrive on your schedule.

Start your 90-night trial
90 nights, risk-free. Because we'd rather you decide in your own bedroom than take our word for it, if it's not for you, send it back and we cover return shipping.
In real homes

#IlumeAtHome

@ilume · tag us to be featured
Ilume Aura at home
@plantfilledhome
Ilume Aura at home
@mara.athome
Ilume Aura at home
@themorningedit
Ilume Aura at home
@theslowkitchen
Ilume Aura at home
@maple.and.mutt
Ilume Aura at home
@quiet.corners
Ilume Aura at home
@sunlitspaces
Ilume Aura at home
@breakfast.nook
Ilume Aura at home
@stillness.daily
Ilume Aura at home
@thehome.edit.ish
Ilume Aura at home
@littleroom.co
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Ilume Aura at home
@freshair.daily
Ilume Aura at home
@the.calm.room

Early-access community photos. Handles shown are illustrative until our launch cohort's posts go live.

Early-access owners

The first thing they notice is the quiet.

The second is that they finally believe it's working.

★★★★★"Three years of waking up congested. First week with Aura in the bedroom and I breathe through the night. The ring was red the first evening, now it's green by the time I'm in bed."
Allergy relief · sleeps through
DM
Danielle M.
✓ Verified early-access owner
★★★★★"Two dogs and a cat. I got the Premium carbon filter and within a day guests stopped doing the polite-sniff thing. Now they don't know we have pets until they see them."
Pet odor · Premium filter
RK
Ray K.
✓ Verified early-access owner
★★★★★"The dark mode is the whole reason I kept it. No glow, no hum I can hear. My old one lit up the ceiling like a runway. Already eyeing a second for the office."
True dark mode · 2nd unit
TS
Thomas S.
✓ Verified early-access owner
★★★★★"We run it in the nursery and I finally stopped worrying about the air in there. It's silent and the night-light glow turns all the way off."
Nursery · silent
PN
Priya N.
✓ Verified early-access owner
★★★★★"Cooking smells used to hang around all evening. With the carbon filter the kitchen clears in minutes, and the ring shows me it's doing it."
Cooking odor · visible proof
EL
Marcus L.
✓ Verified early-access owner
★★★★☆"Honestly bought it because it doesn't look like an air purifier. The Oak panel blends right into our living room. Works great too, bonus."
Design · Oak finish
ET
Erin T.
✓ Verified early-access owner
★★★★★"My asthma flares less in the mornings since this has been running by the bed. I'm not making medical claims, just telling you what changed for me."
Easier mornings
JP
Jordan P.
✓ Verified early-access owner
★★★★★"The color ring sold my partner. He didn't believe a purifier 'did anything' until he watched it go from orange to green after I lit a candle."
Visible proof · convert
SR
Sofia R.
✓ Verified early-access owner
★★★★★"'Alexa, set the bedroom to Sleep' is now part of our bedtime routine. Small thing, but it's the reason it actually gets used every night."
Smart home · habit
DV
Dao V.
✓ Verified early-access owner
★★★★★"The amount of dust on the first filter I pulled was genuinely gross, in a good way. That's all stuff I was breathing before."
Dust · the filter proof
GH
Greg H.
✓ Verified early-access owner
★★★★★"Liked the first one enough that we bought a second for the home office. The graphite looks sharp on a desk and you forget it's on."
Multi-unit · Graphite
HW
Hannah W.
✓ Verified early-access owner
★★★★★"The filter subscription is the part I didn't know I needed. A fresh one just shows up, I never have to remember or hunt down the right model."
Subscription · effortless
NB
Nate B.
✓ Verified early-access owner
★★★★★"Spring usually wrecks me. Running this by the bed knocked the worst of the morning sneezing down within a week."
Pollen season
LF
Lena F.
✓ Verified early-access owner
★★★★★"Our basement always smelled musty. The Premium carbon filter cleared it out faster than I expected."
Musty odor · Premium
OD
Omar D.
✓ Verified early-access owner
★★★★★"Set it up before the baby came home. The silent sleep mode and zero glow at night sold me."
Newborn · silent
CM
Cira M.
✓ Verified early-access owner
★★★★★"Renter here, no install, just plug in. It looks nice enough that my landlord asked where I got it."
Renter-friendly
WA
Wes A.
✓ Verified early-access owner
★★★★★"Gifted one to my parents. My dad actually texts me photos of the ring turning green now."
Gift · loved
BK
Bea K.
✓ Verified early-access owner
★★★★★"Quiet enough that it never shows up on my video calls. I genuinely forget it's running."
WFH · silent
TR
Tomas R.
✓ Verified early-access owner
★★★★★"Old house, lots of dust. The first filter came out filthy, which is exactly the point."
Dust · old house
IL
Ivy L.
✓ Verified early-access owner
★★★★☆"The Graphite one looks like a little speaker on the shelf. Doesn't scream 'appliance' at all."
Design · Graphite
SP
Sam P.
✓ Verified early-access owner
★★★★★"I scheduled it to ramp up before I get home, so I walk into clean air every evening."
App scheduling
NH
Noor H.
✓ Verified early-access owner
★★★★★"Bought a second for the living room. Honestly wish I'd just gotten two from the start."
Multi-unit
DW
Dan W.
✓ Verified early-access owner
★★★★★"Two cats and a partner with allergies. Peace has officially been restored."
Cat dander
GT
Gigi T.
✓ Verified early-access owner
★★★★★"Swapping the filter took thirty seconds and the app reminded me when. Couldn't be easier."
Easy swap
MS
Mike S.
✓ Verified early-access owner
How it stacks up

$467 vs. $519. You do the math.

Same H13 HEPA grade as the category leaders, plus the smart features they skip and a Premium filter plan built in.

FeatureIlume AuraAlen 45iCoway Airmega 400SLevoit EverestAir-P
HEPA gradeH13H13True HEPAH13
Auto-mode works in the dark✓✕✓✓
True blackout dark mode✓ dimmableDim onlyLight offAuto-off
Real-time color ring✓ dimmable✓✓Numeric
Alexa · Google · HomeKitAll 3None2 of 32 of 3
Clear 2-tier filter choice✓ConfusingSingleSingle
Filter subscription✓ 10% off✓——
Price$467 all-in$449$749$500

Competitor specs from publicly listed product pages, May 2026. Coverage note: the Alen 45i (up to 1,900 sq ft), Coway Airmega 400S (1,560 sq ft at 2 ACH) and Levoit EverestAir-P (up to 2,635 sq ft at 1 ACH) cover larger areas; Aura is tuned for rooms up to 500+ sq ft. Aura price shown all-in with the Premium filter subscription ($409 device + $58 filter); listed competitor prices are for the device only.

Before you ask

The honest answers.

Which filter do I actually need?

For allergens, dust, pollen, dander, the Standard H13 HEPA filter is all you need. For odor, cooking smells, smoke or pet smell, choose Premium, which adds an activated-carbon layer. Pet owners: go Premium. We pre-select it so there's no post-purchase surprise.

What size room does it cover?

Aura is built for bedrooms, offices and nurseries, rooms up to about 500+ sq ft. For open-plan living rooms or very large spaces you'd want a higher-CADR unit (our Aura Pro is on the roadmap). We'd rather tell you straight than oversell the coverage.

Will the light keep me up at night?

No, Sleep mode takes the unit to zero light emission, total blackout, while auto-mode keeps reading and cleaning your air. You can also dim the ring to any level from the app.

How quiet is it, really?

Sleep mode is tuned to around 24 dB*, below a whisper. On higher fan speeds it's louder, as any purifier moving real air is. *Final dB rating is being confirmed on production units; a sleep-tuned sound profile is in development.

What's the guarantee?

A 90-night risk-free trial, if it's not for you, send it back and we cover return shipping. Every Aura is covered by a 2-year warranty on all components, with extended coverage available for active filter subscribers.

Is it HSA/FSA eligible?

Yes. Air purifiers for health reasons are typically HSA/FSA eligible, so you can often use pre-tax dollars at checkout. (Check your plan's specifics, we provide an itemized receipt.)

Stop hoping it's working.
Start seeing it.

Try Ilume Aura in your own bedroom for 90 nights. Watch the ring turn green. If you're not breathing easier, send it back, we'll cover the shipping.

Finish — White
$409 today $449 · Premium filter $58 every 6 months, skip anytime
✓ 90-night risk-free trial ✓ Free 2-day shipping ✓ 2-year warranty